SINCE 2001
JELENA BOJIĆ
Jelena Bojic
MARKETING EXPERT & CONSULTANT
WHO IS JELENA
With over 15 years of senior experience across Canada and Europe, I work at the intersection of strategy, growth, and community impact.
My career spans arts and culture, tourism, education, commercial real estate, seniors care, and private sector development. I have worked inside complex organizations and alongside executive leadership teams, navigating governance structures, board dynamics, funding pressures, investor expectations, and public accountability. That perspective matters. Because marketing does not exist in isolation. It sits inside financial realities, leadership alignment, operational capacity, and long term vision. I understand how those pieces connect, and how to translate complexity into clear, confident direction.
I do not approach my work as a campaign builder. I approach it as a systems thinker. The goal is not noise. The goal is growth with structure, visibility with credibility, and scale that is sustainable. I help organizations move from reactive marketing to intentional positioning. From short term tactics to long term strength.
Strategic Marketing & Brand Positioning
Clarifying message, audience and growth direction.
Development & Fundraising Strategy
Campaigns, sponsorship structures, donor strategy, and government relations.
PR, Community & Stakeholder Engagement
Public positioning, finding the right narrative, building stakeholder confidence.
Organizational Capacity Building
Marketing systems, leadership alignment, performance metrics, long term planning.
HOW I WORK
This is a short intro to how I approach partnerships with clients. Why I work as a part of your team rather than operating externally, and how can your organization benefit from this ‘anti agency’ approach.
Most agencies operate outside of your organization. I operate inside it. I step in at a senior level, assess where clarity is needed, align leadership and build strategy that connects marketing, revenue and reputation. Then, as needed, I bring other team members that can assist with graphic design, website development, photography and videography, event planning, copywriting, data analytics, and much more. Each team member is selected based on project needs, not retained as overhead. This keeps the work sharp, focused and cost efficient.
GET IN TOUCH
